Speaking at the recent Tourism Business Council of South Africa’s maiden Leadership Conference on Friday, 16 September, South African Tourism acting chief executive officer, Mzilikazi Themba Khumalo officially announced the opening of registrations for Meetings Africa 2023.
Meetings Africa is a Pan-African business events trade show, showcasing Africa’s diverse offering of services and products, where African associations and African meetings industry professionals can partner to help transform our continent.
The next edition of Meetings Africa will take place in a physical format at the Sandton Convention Centre, Johannesburg, from 28 February to 1 March 2023, with Business Opportunity Networking Day (BONDay) preceding the show on 27 February 2023.
In 2022, Meetings Africa brought together 161 buyers and 216 exhibitors from 13 African countries.
“Meetings Africa 2023 aims to amplify the continent’s stories of success and to showcase to the world what Africa has to offer as a business events destination,” said Zinhle Nzama, acting chief convention bureau officer at the South African National Convention Bureau.
Ms Nzama said that the SANCB is also excited to launch Meetings Africa’s new positioning, “Africa’s success built on quality connections, because it encompasses exactly what Meetings Africa aims to do; creating a platform for African exhibitors to showcase to international buyers, for Africa’s success.
To wrap up Meetings Africa 2022 and in preparation for the 2023 edition, the Meetings Africa team conducted debriefing sessions, one-on-ones and focus groups sessions. During these sessions the post-show survey results were shared, and insights derived from the sessions have been used to actively enhance the show offering.
These meaningful discussions are critical, as they assist the Meetings Africa team to understand what worked as well as areas of improvement to enhance the offering for the upcoming show.
For registration to participate as an exhibitor, please contact the Meetings Africa exhibition management and sales teams who are on standby to assist.
The South Africa National Convention Bureau, together with our official host partners, the Gauteng Tourism Authority, along with the City of Johannesburg and the Sandton Convention Centre, are ready to welcome you to Meetings Africa.
To register for the show, please visit our website www.meetingsafrica.co.za