Tag: Meetings Africa

South African Tourism has officially opened registration for Meetings Africa 2027, marking the beginning of the next chapter for Africa’s premier business events trade show.

Excitement is mounting as the twentieth edition of Meetings Africa, the continent’s leading business events trade show, is confirmed to take place from 23 – 25 February 2026.

The nineteenth edition of Meetings Africa, the premier Pan-African event for the Meetings, Incentives, Conferences, and Exhibitions (MICE)industry, officially kicked off today, setting new records in participation and engagement. This year’s event boasts 410 exhibitors —including 113 SMMEs—and more than  8,000 confirmed meetings. With more than 320 buyers in attendance, a notable increase from last year, Meetings Africa continues to grow as a powerful platform for advancing Pan African collaboration and economic impact.

The countdown to Meetings Africa 2025 has begun! With less than a month to go, excitement is building.  Recently, the Johannesburg Stock Exchange was busy with the Meetings Africa 2025 media launch event.

The countdown to Meetings Africa (MA) 2025* is officially underway, with media and visitor registrations now open. Exhibitor and buyer registrations launched in November 2024, have already garnered strong interest, reflecting the growing anticipation for this premier event. With demand soaring, exhibitors and buyers are encouraged to confirm their participation as soon as possible to avoid disappointment. As the continent’s leading trade show for the business events industry, Meetings Africa promises exceptional opportunities to engage with top buyers and discover innovative products and services.

The countdown to Meetings Africa 2025 is officially underway, with media and visitor registrations now open.

Get ready to connect, collaborate, and catapult your business to new heights! Registration for Meetings Africa 2025, the continent’s most influential business events trade show, is now open. The event, which will run from 24 to 26 February 2025 at the Sandton Convention Centre in Johannesburg, will be the epicentre of African business events excellence, bringing together exhibitors, buyers, trade professionals, and future leaders from across the globe.

South African Tourism invests in the continent’s business events sector