The Association of African Exhibition Organisers (AAXO) is excited to be hosting the first
ever Exhibition of Exhibitions, a groundbreaking occasion designed to equip exhibition
organisers and exhibitors with information and innovative tools to boost the entire
exhibition industry. Taking place on 19 and 20 October 2016, this exciting event is further
set to give organisers an opportunity to showcase their skills and ideas on a massive
platform.
Open to all AAXO members, who account for 80% of the organising community in South Africa,
this much anticipated event will take place at the Blue Wing Conference and Events Venue at the
TicketPro Dome in Johannesburg where AAXO will host exhibition organisers and their clients, the
exhibitors themselves, as well as other industry service providers. Other than providing training
sessions, this event will also allow exhibitors a chance to explore exhibition opportunities available
in the marketplace. Delegates will enjoy ample opportunity to interact and network with some of the
most successful organisers in southern Africa. Event sponsors include TicketPro Dome, Delmont
Caldow Caters, ExpoGuys, Blue Label Telecoms, Exbo, Truly Wow International and Jawbone
who are proud to be associated with this event.
In line with AAXO’s strong 2016 focus of growth, training and knowledge sharing, the event is
designed to equip exhibitors and organisers with the resources and insights to run their exhibitions
more effectively and cement their positioning as a valuable marketing and sales channel.
For exhibitors, this event is their passport to exhibitions with world renowned international
speakers, while organisers enjoy access to the exhibitor universe. Suppliers, too, will benefit from
attending this pioneering event as they gain access to key industry players.
The exhibitor training workshop will cover valuable tips on why exhibitions work, selecting the right
exhibition for your business, how to measure return on investment, an important factor for any
business seeking growth and survival.
The organiser training will give organisers an insight into what exhibitors look for when considering
to participate in an exhibition it will also cover global best practice in term of operations and
technology. The second day of training will see the return of the world’s top recommended sales
trainer, Andy Preston. He will delve deep into prospecting and lead generation, objection handling
and sales leads conversions, all designed to grow your revenue and business.
As the authority in the exhibition industry and a credible governing body passionate about
regulating and uphold exhibition standards in the country to world class criteria, AAXO is also keen
to keep its members up to date with the latest technologies trending in the market. To this end,
AAXO will be sharing some of the latest trends and technologies.
Since its official launch earlier in the year, AAXO has worked hard to put together some much
needed training events and knowledge sharing workshops to enable the industry to strive for new
heights. Not only does the organisation advocate for the needs of organisers through developing
opportunities such as these but actively pursues all avenues to connect members with
complimentary bodies and service providers to allow for stronger partnerships necessary in
delivering the best exhibitions.
On the backdrop of successes from past events hosted, including AAXO’s inaugural Exhibition
Organiser Training Day that took place in Johannesburg earlier in the year, AAXO’s training events
have been extremely well-received, developing a reputation as exciting events which are not to be
missed by anyone who wants to keep their finger on the pulse of the African exhibition sector.
AAXO’s intimate knowledge of the industry gives it an edge in providing need-specific training for
members.
“We would like to encourage all organisers to invite their exhibitors to this Exhibitor training event.
Not only will this facilitate a more successful relationship where both parties stand to strengthen
their partnership, but will also go a long way to add value to our industry. AAXO remains committed
to growing this industry and this event is just one of many geared towards building an industry that
hosts world class events for the benefit of all involved.”
Visit: www.aaxo.co.za
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