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5th and 2022 Africa MICE Masterclass to take place at Meetings Africa 2022

Johannesburg, South Africa, 14 February 2022


Some of the global and renowned Business Events and Tourism experts from Africa, UK Europe and the rest of the world will share their expertise on 28 February at 5th and 2020 Africa Business Tourism and MICE Masterclass at this year’s Meetings Africa.

Among the 2022 faculty are Désirée Baltussen, Chief Business Development Officer, ICCA – Netherlands, Dr. Rob Davidson, Managing Director, MICE, Knowledge – UK, Desire Loumou, Senior Expert, Trade in Services, AfCFTA Secretariat – Ghana, Amanda Kotze-Nhlapo, Chief National Convention Bureau Officer – South African Tourism, Prof Nellie Swart – University of South Africa, Rob Kucera, Director, East Africa, Radisson Hotel Group & Complex General Manager – Kigali Convention Centre, Daryl Keywood, Managing Director, Walthers Destinations Business Solutions – Africa and Christelle Grohmann, Director BDO, South Africa, Linda Pereira, Managing Director, CPL Events Portugal and Hamza Farooqui . CEO, Millat Investments & Hyatt Rosebank and Glen de Kock, CEO, SAACI and President SA Event Council.

The MICE Masterclass, which has been a permanent fixture of Meetings Africa in the last five years, is set to deliver a sector-changing programme once again on how the global pandemic has influenced the MICE industry and how it is planning to come back stronger than ever, with input from industry leads. Being hosted in collaboration with South African Tourism and BDO South Africa, the goal for the 2022 course is to help delegates make sense of the way ahead as the world starts to open again.

The course further aims to skill beginners and new entrants into Africa Business Travel and the MICE Industry and, also to upskill Business Travel and MICE tourism professionals, practitioners, operators, and executives in Africa. The CEO of Africa Tourism Partners, Kwakye Donkor, says that the Masterclass seeks to sharpen the skillset of practitioners and adequately prepare them for the transition from Covid-19 recovery to the ‘new normal’.

With the year 2022 marking a turning point, yet with several unknown scenarios and new rules of the MICE game, it has given confidence for the industry that the recovery of the sector may be well ahead of expert predictions. Other key focus areas are new approaches bidding, innovative venue and events management, business development, incentive travel and novel MICE business models in the ‘new normal’. These make this year’s masterclass ‘a must attend’ for industry practitioners to apprise themselves with the latest trends and how to adapt, going forward.


For registration and further information please contact: Ms. Nozipho Dlamini

Email: rejoice@africatourismpartners.com Tel/WhatsApp: + 27 (81) 303 7030 / +27 (11) 318 1741

About Meetings Africa 2022

Meetings Africa, which is Africa’s premier meetings industry event will hold its 16th edition from 28 February – 2 March 2022 at the Sandton Convention Centre in Johannesburg, South Africa.

Meetings Africa is a tourism event featuring Africa as a destination spot. It aims at providing a comprehensive panorama in the field of the travel industry in Africa. It is a great place for connecting with a global network of decision-makers, executives or to simply book a vacation trip in the travel industry. This event strives to foster a healthy environment for business-to-client or business-to-business organisations all across the globe.

As a precursor to the trade days, a networking and learning session christened BONDay unofficially gets the event underway.

About Africa Tourism Partners

Africa Tourism Partners (ATP) is an UNWTO Distinction Award winner and Pan-African tourism development and strategic destination marketing advisory firm. We specialise in strategy formulation, master planning and strategic marketing development in the travel, tourism, hospitality, aviation and golf sub-industries. The firm leverages the expertise it has established, global strategic partners and global networks to execute impactful and uniquely designed programs with measurable outcomes.

Based in Johannesburg, South Africa, Africa Tourism Partners (ATP) has country offices and key partners in Angola, Botswana, Ghana, Nigeria, Rwanda, Singapore, Scotland, Tanzania, USA and Zimbabwe. With demonstrated expertise of our leadership team, experienced global partners, representatives and networks, we execute uniquely designed with impactful results for all our clients.

Business Events Africa