More global travel and tourism thought-leaders have confirmed to speak at the Africa Tourism Leadership Forum (ATLF) 2023 and AfCFTA Forum on Tourism, Creative and Cultural Industries.
A few among these opinion leaders are H.E. Zurab Pololikashvili, the secretary general of UNWTO; Keith Vincent, chief executive officer of Wilderness Holdings; Senthil Gopinath, chief executive officer of ICCA; Emily Mburu-Ndoria, director of the Directorate of Trade in Services, Investment, Intellectual Property Rights & Digital Trade, AfCFTA; Minister Philda Kereng, Botswana Minister of Environment and Tourism; Evelylne Freiermuth, government affairs director, The World Travel & Tourism Council ; Mikul Shah, co-founder, Purple Elephant Ventures, Kenya; Robyn Williams, MRICS, CA(SA), senior vice president of JLL, South Africa and Derek Hanekom, chairperson of South African Airways; Didier Dogley, founder and director Inspire for Tomorrow Consulting Services Company Seychelles and former minister of tourism, civil aviation, ports and marine, Seychelles.
In addition, AfCFTA has partnered with Africa Tourism Partners to launch the inaugural AfCFTA Forum on Tourism, Creative and Cultural Industries as a key component of the 2023 Africa Tourism Leadership Forum and Awards. The goal is to amplify the contribution of tourism, creative and cultural industries to intra-Africa trade.
The private and public sector, with AfCFTA leadership at the Forum, will explore measures to mainstream sustainability practices across African travel, tourism and hospitality touch points. This will be done by sharing insights on how stakeholders can create a balance between green thinking, innovation and profitability. This will serve as practical learnings for investors, entrepreneurs, accommodation and conference facilities. Other key areas of focus are hospitality and tourism franchising, tourism concession management, digitalisation and media relations, management of bid data, youth travel business opportunities and women in tourism employability and entrepreneurship.
Over 500 physical participants will be attending Africa Tourism Leadership Forum & Awards (ATLF) 2023 in Gaborone Botswana. These include thought-leaders, media, travel trade, industry practitioners, hoteliers, policymaker and renowned experts.
About Africa Tourism Partners
African Tourism Partners (ATP) – www.africatourismpartners.com is a UNWTO- affiliated award-winning Pan-African tourism development and strategic destination marketing advisory firm. The firm specialises in tourism and MICE strategy formulation, investment facilitation and promotion, research, master planning and destination market development and capacity building across Africa’s travel, tourism, hospitality, aviation and golf sub-industries.
Our clients and partners include but are not limited to UNWTO, World Bank, Mastercard Foundation, NEPAD, AfCFTA, South African Tourism, Ghana Tourism Authority, Tourism KwaZulu- Natal, Rwanda Development Board, Rwanda Convention Bureau, Rwanda Chamber of Commerce, SAACI, RwandAir, SAA, Ethiopia Airlines, Tanzania Tourism Board, Kenya Tourism Board, Uganda Tourism Board, Gauteng Tourism Authority, Zimbabwe Tourism Authority, Tourism Business Council of South Africa, Nigeria and more.
The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organisation in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.
The African Continental Free Trade Area (AfCFTA) is a free trade area encompassing most of Africa. It was established in 2018 by the African Continental Free Trade Agreement, which has 43 parties and another 11 signatories, making it the largest free-trade area by number of member states, after the World Trade Organization, and the largest in population and geographic size, spanning 1.3 billion people across the world’s second largest continent.