AfCFTA to launch at ATLF 2023

botswana, gaborone, architecture
Photo by hbieser on Pixabay

The inaugural AfCFTA Forum on Tourism, Creatives, and Cultural Industries will launch at the Africa Tourism Leadership Forum (ATLF) & Awards, scheduled for 4-6 October 2023 at the Gaborone International Conference Centre, Grand Palm, Botswana.

This is a partnership between AfCFTA and Africa Tourism Partners (ATP), organisers of the Africa Tourism Leadership Forum 2023. The AfCFTA Forum will include key Pan-African and intra-Africa travel and tourism stakeholders. The forum will pursue emerging trade opportunities, leading to intra-Africa travel. Furthermore, it will promote the newly established Africa Tourism Private Sector Alliance (ATPSA), an apex body for the African travel and tourism private sector.

This year’s ATLF & Awards 2023 is themed, “Shifting demand dynamics to shape the future of intra-Africa Travel”. The events programme will be focused on intra-Africa travel, franchising, creative industries, business events, tourism investment, digitalisation and more.

The ATLF & Awards 2023 will also feature destination showcases and presentation from the participating African countries.

The event will be attended by renowned global experts, ministers, chief executive officers, business executives, policy-makers, entrepreneurs, academics, researchers, industry practitioners, DMCs and many more.

Two high-level B2B sessions, namely; Tourism Entrepreneurship Masterclass and the Intra-Africa Travel & tourism Road Show & Exhibition, will take place prior ATLF on 3 October. All hotels, lodges, guesthouses, B&Bs, DMCs, restaurants, tour operators, travel agents, marketing agencies, NTOs, DMOs, associations and entrepreneurs are invited to attend.

Over 500 physical delegates, including the media and hosted buyers from across the globe, are expected to attend.

Register now or contact the Registration Hotline on +27 (0)81 303 7030 or