Africa’s premier Organic and Natural Products Expo 2023 returns, bigger and better 


Building upon the resounding success of the continent’s first Organic and Natural Products Expo in 2022, South African Trade Promotions (SATP) is excited to announce the event’s highly anticipated return in September. This year’s Expo promises to be more remarkable, featuring a new venue, revised dates, and an exciting new partner.

SATP, having invested over R1 million in the 2022 launch, witnessed remarkable growth and industry engagement during the inaugural expo. The response from exhibitors, industry professionals, and consumers spurred the organisers to expand and enhance the event, to meet the growing demand for organic and natural products that align with consumers’ values of healthier living and a sustainable planet.

Ever since the unveiling of details of the 2023 show on various social media platforms, inquiries have been pouring in rapidly. Remarkably, organisers receive over 50 queries daily from potential exhibitors and visitors, pointing to a record turnout in 2023.

Commenting on the remarkable growth in interest for this year’s event, exhibitor Zanthe Burger, Director of Own it Cosmetics, attributes it to her personal experience at last year’s Expo, stating, “The show provided us with exceptional business opportunities. We had the pleasure of connecting with numerous organisations for potential collaborations, while reaching out to an entirely new market segment previously unaware of our brand.”

Warren Hickenbotham
Warren Hickenbotham

According to event organiser Warren Hickenbotham, this year’s Expo will elevate these interactions to an unprecedented level with many innovative improvements. “This year’s expo will revolutionise how people interact as we introduce a groundbreaking addition: the African Biotrade Festival,” he explains. “By incorporating this festival into the expo, attendees can expect a vibrant platform for collaboration and exchange.”

Describing it as a ‘game changer for the expo’, Hickenbotham says that the Festival, in collaboration with the German aid agency GIZ and supported by South Africa’s departments of Forestry, Fisheries & the Environment, and Trade, Industry, and Competition (DTIC), will encompass various elements, including hosted overseas buyers, thought-provoking conferences, engaging workshops, productive matchmaking sessions, dynamic B2B forums, captivating demonstrations, and a plethora of investment and trade opportunities.

With the organic and natural products sector serviced primarily by SMEs, the Expo, scheduled to take place from 14-16 September at the prestigious Sandton Convention Centre in Johannesburg, aims to provide valuable opportunities for companies to expand their markets. Focusing on five critical natural market segments, namely food and beverages, health, beauty, living, and environment, is the solo exhibition of its kind on the continent.

Exhibitors from around the continent will be showcasing their product offerings.

SATP are also the owners and operators of the portal This portal gets more than 5,000 hits per month. Participating exhibitors are offered a full 365 days of exposure through the portal. Its audience and ongoing social media activity result in SATP receiving overwhelming responses, showcasing the event’s widespread interest and excitement.

“The organic and natural products market in Africa is growing steadily,” continues  Hickenbotham. “For the food and beverage sector, this was evidenced by the increase in certified farms — from 35 in 1999, to 250 in 2018, and by the growth in the range of organic products offered by retailers, food markets and speciality shops.”

The global organic food and beverages market was valued at US$188.35 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 13.0 per cent from 2022 to 2030. 

“Our expo offers the perfect platform for companies to promote their products and build business relationships with potential buyers across the African continent — and beyond,” concludes Hickenbotham.

For details on the Organic and Natural Products Expo Africa, visit

For more information on the African Biotrade Festival visit