In its continued efforts to advance the quality of business events in South Africa and on the continent, the South African National Convention Bureau (SANCB) has announced its partnership with the International Association of Convention Centres (AIPC) to host the continent’s first AIPC Summit.
Speaking at a press briefing held at IBTM World in Barcelona, acting chief convention bureau officer at the SANCB, Zinhle Nzama said that business events have a big role to play in the overall recovery of the global tourism sector and that bringing the Summit to Africa is one way in which South African Tourism is taking the lead in the recovery of the continent’s tourism sector.
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