In world hospitality terms, Africa is the final frontier for rapid development and expansion, with staggering opportunities for development.
According to an African Development Bank estimate, Africa’s population has grown to over one billion since 2010, with the middle class now 350-million strong. It is this expanding segment of potential travellers that presents a major expansion opportunity for the hospitality industry.
But it’s not only local tourist numbers that are growing. In recent years, international travel to Africa has expanded immensely. According to the United Nations World Tourism Organisation, the continent welcomed 18.5 million foreign travellers in 2021, up from 16.2 million in 2020.
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