How networking can enhance your event experience


social, business, food, meeting, WTM Africa 2023
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For some people, there may have been a time, before Covid-19 struck the events industry a crushing blow, when the word ‘networking’ conjured up downright dread at the thought of starting a conversation with a stranger at a conference or event. 

By Natalie Kyriacou, marketing manager, VUKA Group.

Technology contributed brilliantly to helping us exchange information during the pandemic, and while networking online was always an option, it’s really not the same as meeting people face to face. As we know, humans are hard-wired to connect in person. Now, after a two-year event drought and lack of inter-personal, face to face interaction, the events industry has risen from the ashes, and event attendees are more eager than ever before to connect and engage at events, to learn from each other and make new connections. 

Read the full article here.