Design fees within the South African exhibition industry 

EXSA NEWS

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Historically, the exhibition industry charged for design work. Back then it was paper-based and thus required the skills of draftsmen, architects and qualified and respected professionals.

This changed in the 1980s when prominent role players began offering design for free in a bid to entice clients to utilise their services over competitors. The digital age further amplified this approach as computers allowed for much faster design as well as lowering barriers of entry into the design field.

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