It is all about passion

PERSONALITY PROFILE

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MJ Birch
MJ Birch

MJ Birch, 44, has been with The Liz McGrath Collection as general manager of The Plettenberg Hotel, on the Garden Route, for just over six years.

“What I love most about this industry is the people — my team and guests. This is where I get my energy and drive from.

“I am a passionate hotelier and I thrive on the closeness and personalised experience created in the boutique hotel environment. I realised my passion for service as a waiter and barman at Forrester’s Arms in Newlands, but my journey into hotels started a few years later at The Best Western Cape Suites Hotel,” Mr Birch said.

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