As the exhibition market opens for business, it is reassuring to see the resurgence of consumer exhibitions; after all, it has repeatedly proven to be the best marketing platform to achieve a multitude of objectives, from product launches to sales, customer engagement, brand awareness, media exposure, and research.
By Projeni Pather, AAXO immediate past chair.
Despite being unable to host exhibitions over the past two years, organisers have seen an influx of exhibitors ready to participate again. No exhibitions are meant to have limited face-to-face engagement for seasoned exhibitors, resulting in a decline in turnover and many companies closing or scaling down.
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