• In a reimagined business travel environment, business adapts to growing demand.
• New environments, spaces and experiences unlock creativity for business travellers and lucrative opportunities for communities.
Stellenbosch is positioning itself as the business tourism destination of choice by harnessing new environments, spaces and experiences in a concerted effort to grow demand while adapting to new business models and opening up opportunities for communities to directly benefit from the potential of business travel.
A 2019 ICCA (International Congress and Conference Association) Ranking Report stated that the number of international association conferences held in Africa had risen by more than 30 per cent and delegate attendance had increased by 20 per cent over the past decade, making the continent one of the biggest emerging business events marketplaces. As travel recovery continues, business tourism is a significant travel motivator for the domestic market.
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