Home Europe South Africa takes centre stage at IMEX Frankfurt 2022

South Africa takes centre stage at IMEX Frankfurt 2022


SA at Imex
The South African stand with buyers.

While the South African business events industry, like many countries across the world, was hit hard by the Covid-19 pandemic, South Africa still has a variety of quality-assured business events products and services geared up to host safe events with service excellence.

This is the message that 23 South African exhibitors, led by Deputy Minister of Tourism, Fish Mahlalela, took to the world as they participated at IMEX Frankfurt, Germany.

Having started on 31 May and ending on the 2 June at Messe Frankfurt, IMEX is one of the world’s largest global trade exhibitions and it is back, in a physical format, after a two-year absence.

“Given the scale and importance of IMEX Frankfurt, it is the ideal platform to provide the most updated information about destination South Africa. We want to reassure our partners from across the world that they can come to South Africa and have safe and successful events. South Africa is a vibrant business events destination. On the back of our rich heritage, natural beauty and our vibrant people, we have an opportunity to reclaim our share of big global events and, of course, international arrivals,” Deputy Minister Mahlalela said.

Read the full article here.