Camaraderie, optimism and fortitude mark 20 years of IMEX in Frankfurt


The first IMEX in Frankfurt since 2019 proved to be a momentous occasion for the global meetings, events and incentive travel industry this week. It was marked by an outpouring of camaraderie, celebration and, most importantly, business.

After an enforced break of three years due to the pandemic, this IMEX show was always going to feel special. The question was, how special? Feedback from exhibitors and buyers made that abundantly clear. Day one saw Messe Frankfurt land two unexpected contracts, an endorsement of the team’s decision to exhibit on their own stand for the first time in 20 years and to promote their venue more assertively.

Daniel Reid, assistant vice president of global sales Europe for Shangri-La Group was delighted with the quality of business leads: “For example, we had six really strong enquiries from big brands for large groups. They include Google, Herbalife and a big telecoms company. Those enquiries span London, Abu Dhabi, Tokyo and Dubai. I’d sum it up as serious business from serious buyers,” he said.

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