Dragonfly Africa pulls out all the stops 

By Yolanda Woeke, vice president: sales & marketing, Dragonfly Africa.

Dragonfly Africa pulls out all the stops

In this case study, Business Events Africa looks at an incentive programme managed by Dragonfly Africa.

The Case Study

Client: Financial Insurance Company from all across the United States.

The Brief: We want to take our top sales performers to celebrate their contribution to phenomenal sales years over the last couple of fiscal years. We decided to do this in southern and east Africa and choose various locations that will eventually build up to the top tier, doing something more unique and special, etc. The group had an option of pre-extending in either Victoria Falls or Cape Town, but also post extending either in Cape Town or Victoria Falls. And the highlight being Uganda — Gorilla Trekking.

Dates: May 2022.


The main group all got together in Cape Town and in Johannesburg where they had their conference portion of this event. Everybody then went to a different game lodge. There were 18 game lodges that we used exclusively, all the same quality, standard and game viewing experience. This was a bit of a challenge, but well overcome with the amazing lodges we have in and around South Africa…

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