- andBeyond scoops the Reigniting Africa Travel & Tourism Award with its inspirational WILDwatch campaign
- World Travel Market Africa’s ‘Reigniting Africa’ category acknowledges the most impactful, story-driven and positive destination campaign
Cape Town, 28 September 2021 – WTM Africa is excited to announce that luxury experiential travel company andBeyond is the winner of the Reigniting Africa Travel & Tourism Awards. Runner-up is Cape Nature, while The Art of Penguin Conservation received an honourable mention.
andBeyond won the award with the inspirational WILDwatch Live Safaris campaign, which was established during the Covid pandemic in conjunction with wildlife broadcasting experts WildEarth. The campaign saw andBeyond live stream twice-daily, three-hour live virtual safaris to keep Africa alive in the minds and hearts of travellers across the world. andBeyond guides were empowered and trained to share their passion for wildlife and conservation on camera.
“Through the Reigniting Africa Awards, WTM Africa was on the lookout for authentic and creative story-driven consumer or trade campaigns that brought Africa to life during the difficult Covid-19 period. andBeyond’s WILDwatch Live Safaris ticked all the boxes and wowed the jury. The campaign was beautifully executed through a variety of content types and truly kept the love of African safaris and conservation alive. It also proved to be an incredible way to raise much-needed funding for worthwhile conservation initiatives,” says Megan Oberholzer, Portfolio Director: Travel, Tourism and Creative Industries at RX Africa (Reed Exhibitions).