Wesgro appoints Monika Iuel as new CMO

Wesgro has appointed Monika Iuel as its new chief marketing officer.

Monika Iuel, Wesgro CMO.
Monika Iuel, Wesgro CMO.

David Maynier, Western Cape Minister of finance and economic opportunities said: “We welcome Monika Iuel to the team. With the tourism industry hard-hit by the Covid-19 pandemic, we are grateful to have someone of her calibre and experience on the team to promote Cape Town and the Western Cape so we can rebuild the industry and save jobs in the Western Cape.”

Ms Iuel will take lead of the destination marketing organisation and communications and marketing teams from 15 March 2021.

Ms Iuel began her career in 1992 when she worked for an outbound tour operator in Berlin, followed by boutique DMCs in Johannesburg, and thirteen years at Tourvest Destination Management. Ms Iuel then spent four years at South African Tourism (SAT), initially as regional director for the Americas, during which time she opened the office in São Paulo and ultimately as general manager for international marketing, supporting all international SAT offices in Europe, Americas and Australasia.

Since 2016, Ms Iuel has been chief executive officer of Private Safaris Southern Africa – a destination management company owned by Fairfax Financial Holdings based in Toronto, where she led the reinvention of the business and assisted it to weather the global Covid-19 pandemic in 2020.

“Marketing is key to ensuring that Cape Town is top-of-mind as a destination of choice for both local and international travellers. This has become even more vital as we navigate our recovery from the consequences of lockdowns due to Covid-19. The visitor economy is everyone’s business and the economic lifeline for many businesses in Cape Town, supporting thousands of jobs.

“I, therefore, welcome the appointment of Ms Iuel and trust that her extensive experience will add to the province’s impressive tourism recognition,” added Alderman James Vos, mayoral committee member for economic opportunities and asset management.

Tim Harris, chief executive officer of Wesgro, concluded: “Monika has had a stellar career that demonstrates extraordinary ability and passion for marketing and tourism. She has a deep knowledge of the destination marketing and communications space, and strong industry relationships locally and abroad. We look forward to having her as part of our team as we take Cape Town and the Western Cape’s wider economic and tourism offer to the world, assisting to drive a strong recovery.”