The largest consumer exhibition in South Africa, the Rand Show, will return to the Johannesburg Expo Centre (JEC) at Nasrec in 2018 from Friday 30 March to Sunday 8 April.
With a legacy dating back over 123 years, the Rand Show remains South Africa’s largest, most iconic consumer event, and is a highlight on the annual events calendar that has entertained multiple generations of South African families.
According to the show organisers, Rand Show 2018 will include a series of exciting new features and initiatives that will significantly boost its position in the marketplace, and provide the definitive consumer experience.
The South African consumer landscape is evolving, with tough economic and political conditions having a direct impact on consumer aspirations. “However, the Rand Show continues to provide families with a value-packed outing with more than 200 000 visitors in attendance annually,” says Craig Newman, chief executive officer of the JEC. “With that in mind, we need to raise the bar even higher and provide the ultimate consumer experience with a multi-faceted event that meets the needs of every member of the family,” he says.
Rand Show 2018 will continue its strategic partnership with Dave Nemeth of Trend Forward, who is considered one of the leading trend analysts and creative influencers in South Africa today.
The organisers of Rand Show, in collaboration with Trend Forward, have invested a great deal in consumer research over the past year and identified a number of key trends that are vital to the future success of consumer events in South Africa going forward.