Westin brand debuts in Egypt

Soma Bay Egypt
Soma Bay Egypt

Starwood Hotels & Resorts Worldwide, Inc. has announced the debut of the Westin brand in Egypt, with the opening of The Westin Soma Bay Golf Resort & Spa. Owned by Cascades Hotel Company Soma Bay, the year-round resort is situated at the highest point of the Soma Bay peninsula in Egypt’s Red Sea Riviera and sits at the centre of the 18-hole championship golf course designed by Gary Player.

“As a coveted resort destination for global travellers, who are increasingly seeking wellness when they travel for leisure, the Red Sea Riviera is the perfect location to introduce the Westin brand in Egypt,” said Brian Povinelli, global brand leader, Westin Hotels & Resorts. “The resort’s natural surroundings and rich amenities coupled with Westin’s innovative brand programmes are sure to leave guests feeling better than when they arrived.”

The Westin Soma Bay Golf Resort & Spa offers 166 guest rooms and suites, with breathtaking views of the lush green fairways, the azure Red Sea and rich desert landscape. The resort grounds also offer guests an ideal place for relaxation and recreation: a rejuvenating swim in the outdoor pool and deck, an invigorating workout at the 24-hour Westin WORKOUT® Fitness Studio, or a leisurely walk at the adjacent beach.  Guests also have access to the idyllic Cascades Spa & Thalasso, recognized as the best spa in Egypt and one of the region’s most expansive. Spanning 80 000 square feet, the spa features a saltwater lap pool as well as 65 treatment rooms that provide traditional massages and beauty treatments as well as the latest technology for aesthetic treatments and hydrotherapy.

“Westin Soma Bay Golf Resort & Spa not only strengthens our portfolio in the region but also helps meet the demand for high-calibre lodging in the Red Sea area,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East. “This opening further re-iterates the success of Starwood’s conversion friendly strategy and the agility to have independent hotels quickly and efficiently join our system.”

The opening of The Westin Soma Bay Golf Resort & Spa marks Starwood’s fifth hotel in the popular Red Sea Riviera and the 11th hotel in Egypt, solidifying the company’s presence in the market. In 2016, Starwood has plans to re-open the iconic Sheraton Cairo Hotel & Casino following an extensive renovation, introduce The Westin Cairo Golf Resort & Spa, Katameya Dunes and debut the St Regis brand with the opening of The St Regis Cairo.