Heavyweight sponsors for Decorex 2016

Decorex South Africa
Decorex South Africa

Decorex SA has announced its much anticipated headline sponsors for the 2016 series of shows, which kick off their KwaZulu-Natal leg from 18 to 21 March at the Durban Exhibition Centre.

As testimony to the mutual benefits of collaborating with Decorex SA, paint giant Plascon and kitchen and surfaces expert Caesarstone will once again co-headline sponsor Africa’s largest décor, design and lifestyle exhibition, which has shows in Durban, Cape Town and Johannesburg throughout 2016.

“It’s a great association,” says Anne Roselt, colour manager for Plascon, which has sponsored the show since its inception, 23 years ago. “As manufacturers we don’t often get the chance to meet and chat with our customers face to face. Decorex allows us to do this.”

Caesarstone’s marketing director, Trevor King, echoes Ms Roselt: “We find the positioning of the show’s design exhibitors works harmoniously with our brand. Decorex speaks our kind of language to our kind of people.”

Caesarstone, which is co-headline sponsor of the show for the second year running, has exhibited at Decorex for the last eight years, each time growing its stand and product offering. This year, hints Mr King, visitors could well be treated to the stylish fruits of a recent collaboration between the kitchen and surfaces manufacturer and UK designer-extraordinaire Tom Dixon.

Decorex, meanwhile, forms the ideal showcase for the colour trends of the forthcoming season as well as for the unveiling of Plascon’s eagerly awaited Colour Forecast for 2017, says Ms Roselt, who alludes to “an increased environmental awareness” behind her brand’s 2016 campaign.

According to Ms Roselt: “Decorex attracts substantial numbers of both trade and consumer visitors, making the exhibition an important platform for the paint brand.”

“The kind of people who visit Decorex are decision makers, and hence the gatekeepers of our brand,” adds Mr King.

Says Sian Gutstadt, portfolio director of Decorex SA: “We are delighted that the association with Decorex works for these major players in the décor and design industries. We value both Plascon and Caesarstone’s ongoing commitment to the Decorex SA vision. We work hard every year to take Decorex to a new level and both brands have always been prepared to travel this journey with us.”

In addition to Plascon and Caesarstone, Decorex is partnering with media group, The Home Channel, as well as – exclusively for the Durban show – KwaZulu-Natal’s very own East Coast Radio.

Decorex Durban details:
Decorex Durban: 18 – 21 March 2016
Time: 18 – 20 March, 10am to 8pm; 21 March, 10am to 6pm
Trade days: 18 and 19 March
Ticket prices: R75 for adults; R65 for trade, pensioners and scholars; R20 for kids under 12
Venue: Durban Exhibition Centre