Final figures just published for the fifth IMEX America confirm that the trade show broke many significant records.
According to statistics now available on the event’s website, IMEX America 2015, which took place in Las Vegas from 13 to 15 October, attracted a total of 10,732 industry professionals. These included 3,030 hosted buyers, an increase of four per cent on 2014. They represented 54 countries with 26 per cent from outside the US and Canada, notably five per cent from Brazil, 3,5 per cent from the UK, three per cent from China, 2,5% from Mexico and 1,5 per cent from each of Germany, India, Argentina and Australia.
Nine per cent of them represented associations, 21 per cent were corporate buyers, 62 per cent were from incentive houses and agencies and eight per cent were independent planners.
The show also attracted 2,053 trade attendees from 69 countries, an increase of seven per cent year on year.
The data also confirms that the number of prescheduled one-to-one appointments and booth presentations had risen by seven per cent to a record 57,000 while there were also 9,700 buyers at group appointments. 51 per cent of meetings had profiles attached, another new high.
Michael Friend from Superior Meeting Services in the USA explains: “Having the opportunity to meet everyone in one location is great. It allows me to maintain relationships and take things to a whole new level. IMEX is also an excellent opportunity to experience first-hand what’s going on and what’s new on the horizon. When it’s all here, under one roof, I can really take care of business. The global presence at IMEX America really shows how far the industry has come in bringing everyone together.”
Figures also confirm that this was the biggest ever IMEX America. Overall booth space grew by 5 per cent compared with last year’s previous record. There were 3,100 exhibiting companies representing 150 countries and 80 new booths.
Paul McDonagh from the Abu Dhabi Tourism & Culture Authority adds: “The quality of buyers has been good and we’ve met decision makers for both incentive and meetings business. This is one of our key events each year and always proves to be a good investment.”
The IMEX America 2015 at a Glance Fact Sheet can be downloaded at www.imexamerica.com/about-us/show-statistics/