Starwood Hotels and Resorts strengthens footprint in West Africa

Four Points by Sheraton in Abuja
Four Points by Sheraton in Abuja

Starwood Hotels & Resorts Worldwide, Inc. and Century Health and Hospitalities Limited has announced an agreement to open two new hotels in Abuja, Nigeria under Starwood’s Westin and Four Points by Sheraton brands. Both hotels will add more than 600 rooms and 344 branded residences in the region making it the largest hospitality development in the city. The dual hotel signing will strengthen the company’s portfolio in Nigeria to nine hotels by 2022 augmenting Starwood’s fast growing Africa pipeline.

“I am delighted with the momentum Starwood is gaining in West Africa and the traction our brands are drawing,” said Hassan Ahdab, vice-president regional director, Starwood Hotels & Resorts, Africa and Indian Ocean operations. “Nigeria is one of Africa’s strongest hotel markets and continues to be key to our growth. While Four Points delivers excellent service at an honest value, Westin sets a welcoming tone with its sensory rich environment and a winning approach to wellbeing.”

Ikechukwu Obiorah, of Century Health and Hospitalities Limited said: “We are very proud to sign the two-hotel and residences deal with Starwood Hotels & Resorts. The hotels and residences under the Westin and Four Points by Sheraton brands will complement each other to bring two unique experiences catering to different segments in the fast evolving city of Abuja. As confidence returns in the market it is the right time to launch new hospitality projects and we are committed to making this project a city landmark.”

Scheduled to open in 2022, the hotels will be part of a 45,000 square metre mixed use development strategically located in Abuja’s central business district, adjacent to government institutions, corporations and key business houses.

THE WESTIN ABUJA AND THE RESIDENCES AT THE WESTIN ABUJA
The Westin Abuja and the Residences at the Westin Abuja will be home to 389 contemporary guest rooms and suites, as well as 194 branded residences. Guests will enjoy signature Westin services and amenities, such as the world-renowned Heavenly® Bed and reinvigorating Heavenly® Bath experience. The hotel will also consist of extensive leisure facilities, including WestinWORKOUT® Fitness Studio, an outdoor pool and access to an expansive Heavenly® Spa. Dining venues including an all-day dining venue, a specialty restaurant, and a pool bar will offer a variety of culinary experiences including the brand’s nutrient-rich and delicious SuperFoodsRx™ menus.

An ideal setting for business meetings and social functions, the hotel will have more than 3800 square metres of event space, including a ballroom, a junior ballroom and 8 meeting rooms, as well as a 24-hour business centre.

FOUR POINTS BY SHERATON ABUJA AND THE RESIDENCES AT FOUR POINTS BY SHERATON ABUJA
Four Points by Sheraton Abuja will feature 212 spacious and contemporary guest rooms including suites and 150 branded residences with access to hotel facilities. Guests will enjoy a range of dining options including an all-day dining restaurant, a Lobby bar and 2 specialty restaurants. The hotel will also feature a 24-hour fitness centre, a pool, 500 square meters of meeting space and all of the brand’s popular amenities including fast and free WiFi throughout the hotel, complimentary bottled water, and a chance to sample authentic local beers as part of the signature Best Brews™ programme. 500 square metres of meeting space will ensure improved productivity while on the road.

“Nigeria is the largest economy on the continent, presenting great opportunities for us to introduce new brands and continue to strengthen our footprint in the region” said Neil George, senior vice-president acquisitions & development, Starwood Hotels & Resorts, Africa & Middle East. “We continue to look for high quality partners with great sites to join us as we embark on our ambitious growth plans in Africa.”

Starwood currently operates five hotels in Nigeria, including Sheraton Lagos, Four Points by Sheraton Lagos, Sheraton Abuja, Le Meridien Ibom Hotel & Golf Resort and Le Meridien Ogeyi Place. Starwood will soon open Four Points by Sheraton Ikot Ekpene early next year and Four Points by Sheraton Ibadan in 2017. Starwood currently operates 34 hotels and resorts across Africa and Indian Ocean under six of the company’s ten distinct lifestyle brands including: The Luxury Collection, St. Regis, Sheraton, Westin, Le Méridien and Four Points by Sheraton. The company has ambitious plans to foray its newer brands into the continent soon.