More visitors to Victoria Falls will soon be able to enjoy the iconic destination in luxury, as leading Zimbabwean hospitality group Africa Albida Tourism (AAT) revises its rates for 2016.
The AAT portfolio includes Victoria Falls Safari Suites, Victoria Falls Safari Club, Victoria Falls Safari Lodge, Lokuthula Lodges, The Boma – Place of Eating and Ngoma Safari Lodge in Chobe, Botswana, ranging from self-catering to exclusive five star luxury accommodation, with the common thread being attention to detail and a culture of service excellence.
Rates have been reduced in 2016 across three AAT properties – the flagship Victoria Falls Safari Lodge, the spacious Victoria Falls Safari Suites, and the premium Victoria Falls Safari Club – and held at the remaining two lodges.
AAT chief executive Ross Kennedy said the company prided itself in keeping in touch with the market, and the decision to review rates was made in response to 2015 being a tough year for tourism in the region.
“We are conscious of the effects of limited global growth and the influence that this has had on the world economy, and this is what has precipitated our change in rate strategy,” Mr Kennedy said.
“We are also aware of how competitive the market is, and so after considerable deliberation, consultation, research and review, we have taken what we believe is a bold decision to reduce 2016 rates across the three properties,” he said.
“The 2016 rates for Lokuthula Lodges will remain unchanged from 2015 as they already offer fantastic value for money,” Mr Kennedy said.
Longer stay bookings at Ngoma Safari Lodge, in Chobe, Botswana, where rates will also remain unchanged from 2015, will benefit, with prices dropping for three and four night stays, and even further, for five or more nights.
AAT has issued revised rate sheets that will come into effect from January 1, 2016.