After much anticipation, EXSA, the Exhibition& Events Association of Southern Africa, is excited to announce an intriguing new initiative that blends innovation, marketing and creativity into one room or, in this case, the Sheds in Fox Street, Johannesburg.
The idea is to showcase the design and innovative skills of members to the relevant marketing and creative fields, as the leaders of design in the industry. This will be done through a fun and exciting spatial design challenge. EXSA members will be given the opportunity to exhibit themselves and their brand in the most innovative way they can think of, using a standard pallet along with any other materials they desire within a really tiny space (one cubic metre, with a height of two-and-a-half metres).
All entries will be displayed within an exhibition space where relevant design creatives, innovators, agency gurus, students and marketing divisions are encouraged to come and view these works.
“We want these industries to take note of the calibre of design, creative innovation and services that are offered by our EXSA members,” said EXSA board member Bronwyn Mathias.
The initiative is open to all members across all three EXSA Forums – Suppliers, Organisers and Venues, i.e. stand builders, electrical companies, audio-visual companies, etc. This is a way for them to showcase themselves and their brand’s story.
All the entries will be judged at the Pallet Challenge, with the winners announced at the annual EXSA awards – the Oscars of the Industry on 25 November at the Monte Casino Ballroom.
EXSA takes great pleasure in inviting all marketing divisions, students and innovators to come and view the exhibition, as well as its own
EXSA members to get involved, get creative, get excited and get noticed!
The event took place on the 28 October at the Sheds on Fox Street, Johannesburg.