At a SITE Crystal Awards luncheon held in New Delhi, India on 24 October, the Australian-based IGA International Retailer Tour, operated by Dragonfly Africa, was chosen as a 2015 Worldwide Site Crystal Award winner in the category “Excellence in Incentive Travel – Africa/Middle East”. Dragonfly Africa worked hand-in-hand with Directions Conference & Incentive Management Australia to produce this award-winning programme.
The SITE Crystal Awards are known as the “Oscars” of the incentive travel industry and serve to honour top professionals and programmes that recognise the power of connecting motivational experiences to solid business results. As the business climate and traditional “way of doing business” have evolved over the past years, so have the criteria and standards for motivational events.
“This accolade is very special to us for a number of reasons.
“To start with, this is the first time a programme, operated in East Africa has won a SITE Crystal award. It is rather poignant, considering the huge challenges this special region of Africa has had to face in the past few years.
“This award reinforces our belief that the East African countries – Tanzania, including Zanzibar, and Rwanda are finally being recognised as true stand-alone incentive destinations.
“We would like to add that this would not have been possible without the extraordinary support of all the local suppliers – hotels, charter companies, transport providers, guides and the general staff who welcomed the delegates with wide smiles wherever they travelled.
“It is also our third consecutive SITE Crystal Award win, a great achievement in itself, thanks to a dedicated and inspirational team. It is, however, more than just a win for the Dragonfly Africa Group, but a win for the whole region. To consistently produce award-winning events, as we have shown is possible, requires the whole MICE industry in Southern and East Africa to collectively deliver world-class service.
“In addition, The Dragonfly Africa Group, comprising Dragonfly Africa and Green Route Africa, we have now been associated with a total of 10 Crystal awards between the two companies – the most SITE Crystal awards of any travel business in Africa.
1995: Sphinx UK – Trip Delivery – Green Route
1996: Thermo King USA – Best Trip Delivery – Dragonfly Africa
1998: Allied Signal USA – Most Creative Use of Incentive Travel – Dragonfly Africa
2001: IBM USA – Trip Delivery – Green Route
2006: BMW North America Grand Travel Award Dinner – Most Outstanding Catered Event at an Incentive Programme – Dragonfly Africa
2009: Securian Financial Group USA – Outstanding Sustainable Motivational Experience – Dragonfly Africa
2011: Fuji Xerox Australia – Best Destination based Experiential Travel Programme – Dragonfly Africa
2013: AIMIA & Microsoft EMEA Club 2012 – Most Impactful Effort toward Corporate Social Responsibility as part of an Incentive Programme – Dragonfly Africa
2014: Genband USA President’s Circle – Most Impactful Effort toward Corporate Social Responsibility as part of an Incentive Programme – Dragonfly Africa
2015: Metcash Food & Grocery – Excellence in Incentive Travel – Africa/Middle East – Dragonfly Africa.”
SITE (Society of Incentive Travel Executives) is a global network of meetings and event professionals dedicated to delivering business results. The highest levels of workplace performance are reached by individuals and teams that are highly motivated. Motivational experiences are a powerful business tool to reward and unlock human potential to achieve corporate objectives.
SITE is the only global authority connecting motivational experiences with business results and serves as the source of expertise, knowledge and personal connections that will catapult and sustain professional growth, and help build the value of extraordinary motivational experiences worldwide.
This hugely prestigious award was accepted on behalf of Dragonfly Africa by Clinton Els, director: operations.
“Dragonfly Africa is very proud to be associated with the SITE organisation and thank all involved for honouring and recognising our expertise and creativity in this specialised sector of business motivation,” concluded Rupert Jeffries, executive chairman.