Crystal promoted at SAB World of Beer

Crystal Helsdinger, SAB World of Beer
Crystal Helsdinger, SAB World of Beer

Crystal van Helsdingen has been promoted to marketing officer at SAB World of Beer. She previously held the marketing and events co-ordinator position. She has been with the World of Beer for two years.

“I have been in the hospitality industry for over a decade now, starting as a waitress at 15 years old.”

She matriculated in 2005 with a distinction in travel and tourism. “I realised I had a love for planning and organising, so I studied hospitality management, which is an international diploma at the University of Johannesburg. I completed my practical year at Intercontinental O.R Tambo in 2009. I worked at Southern Sun Hyde Park for a short period of six months. I then became a manageress at Westwood Arms restaurant on the West Rand in 2010, which still allowed me to do events as it had a party and function area, which I managed.

“I noticed that weddings seemed to fall in my lap or came my way more often, so I decided to specialise in weddings as the wedding planner at Makiti Wedding and Function Venue in 2011.

“I have been very lucky to have come across so many different opportunities in a few years, as I am only 28 now and still climbing the corporate ladder,” she concluded.