Dragonfly Africa turns 25

Rupert Jeffries
Rupert Jeffries

Rupert Jeffries, executive chairman and founder of the travel group, commented: ‘It has been an amazing journey that started off with our acquisition of Cybele Forest Lodge and Heath Spa in White River.’

Mr Jeffries continues: “From the lodge, the idea of Dragonfly Helicopter Adventures was born, and in conjunction with this, we started Dragonfly Travel, whose purpose was to package Cybele Forest Lodge with the nearby private game lodges in the Kruger Park.

“The travel business expanded to incorporate itineraries throughout Southern Africa, and eventually the travel business was moved to Johannesburg.

“Our first big challenge was to provide the transport and logistics for Heads of State and VIPs during the inauguration of President Mandela.

“At this time, as South Africa became a democracy, the opportunity arose to pursue corporate reward incentive travel to Southern Africa – a destination that, of course, had previously been shunned due to apartheid.

“This incentive travel business grew very rapidly, as South Africa was seen to be one of the most exotic destinations in the world, offering sophistication, diversity and value for money.

“It has certainly been an amazing journey with many highlights, challenges and excitement over the years.

“As we reflect on our 25 years in the industry, I think our strengths have been that we have always invested well in sales and marketing. We have trained and motivated our staff, and through our continuing growth, we have been able to offer a way forward for career growth.

“We have completed some extremely complex and high-number incentive programmes, and we have the expertise to tackle these large and complicated projects.

“We have excellent relationships with both our clients and our suppliers in Southern and Eastern Africa.”
Dragonfly Africa, with its head office in Johannesburg bought Green Route in 2010, and is now operating from this Cape Town office and the new Green Route Africa brand.

The group currently employs 55 staff.

Green Route Africa and Dragonfly Africa are well known names around the world, and are the market leaders in incentive travel to Southern and East Africa in Northern America, the UK, Australia and New Zealand.

Dragonfly Africa and Green Route Africa have collectively won 11 Site Crystal Awards – the worldwide “Oscars” of the travel industry.