With less than a month to go, buyers and exhibitors are gearing up for INDABA 2015. Key to these success factors is the INDABA 2015 online diary and matchmaking system.
This service is already giving buyers and exhibitors (INDABA delegates) a platform to plan their INDABA meetings and extract optimal business value from the trade show. Thanks to these tools, buyers and exhibitors can view and select companies they would like to meet, and confirm their meetings before INDABA kicks off on 9 May 2015.
“INDABA is the soul of the African tourism industry. It is the single most important event in the year to drive the industry, and the continent forward. The INDABA 2015 online diary and matchmaking system have, over the years, proved to be key platforms in linking exhibitors and buyers that are serious about maximising their time at the show,” said South African Tourism chief executive officer, Thulani Nzima.
Both the matchmaking and diary components of the system are available at no additional cost to all INDABA exhibitors, delegates and visitors. Users need to set up a profile that includes detailed information about their company and meeting requirements. This information is then used intelligently to match their profile to the right individuals. A private online report is generated that enables the user to view companies matching their profile and use it as a basis to set up meetings.
“Last year, 19 399 meetings were set up using these tools. This is proof of just how valuable this digital platform is, and its critical role in INDABA’s success. Taking into account user feedback, these tools have been further optimised for INDABA 2015,” Mr Nzima said.