The Swaziland Tourism Authority (STA) participated in the annual World Travel Market (WTM) Africa exhibition, which took place from 15 to 17 April at the Cape Town International Convention Centre (CTICC), once again showcasing how, as a destination, the Kingdom of Swaziland is soaring in the South African market with its unique tourism offerings.
With more than 20 meetings with travel professionals and media from all over the world, , the STA had the opportunity to engage with visitors on a one-to-one basis, gathering the necessary information to assist the industry in not only raising the profile of the destination but also increasing the visitor arrivals to the Kingdom.
“World Travel Market Africa 2015 was a huge success for us and our stand partners, we were promoting the Kingdom of Swaziland together. It is encouraging to see the interest grow year-on-year, and we look forward to being part of this prestigious event again next year,” comments Bongani Dlamini – Marketing Manager of STA.
Addressing attendees at the WTM® Africa press conference on Thursday 16 April, the STA highlighted its key pillars around which marketing efforts will be a core focus for the South African market including, Adventure, Wildlife, Natural beauty and Culture & Heritage. Further discussions included the opening of the International Airport last year – King Mswati III as well as the opening of a new convention centre with the capacity to host 2000 delegates, accommodation grading and Swaziland’s success story in conservation and their Rhinos.
World Travel Market (WTM) Africa 2016 will take place between 6 – 8 April, 2016