ILTM 2015 promises new Africa specialist buyers

Africa Travel Week
Africa Travel Week

ILTM Africa 2015 is receiving significant demand from both new and established luxury travel buyers from Africa’s most important source markets.  Taking place from 13-15 April in Cape Town, ILTM Africa – part of “Africa Travel Week” – is now qualifying buyers that represent the leading luxury travel agents from the UK, Northern Europe and the US.

Alison Gilmore, senior exhibition director, ILTM Portfolio said: “Over 80 per cent of the total number of attending buyers are new to ILTM Africa and over 50 per cent of these are new to the ILTM portfolio. This means that ILTM offers an extraordinary opportunity to meet serious Africa specialist buyers that have never yet attended a previous ILTM event.”  Specifically, organisers are increasing the numbers attending from the UK by 15 per cent and the US by 35 per cent.

Catherine Wentworth, of Virtuoso agency Brownwell Travel in the US, said: “My passion for Africa grows with each trip. I believe everyone should experience the magnificence of this continent and I am looking forward to broadening my base of personal contacts at ILTM Africa to create even more exceptional experiences for my clients.”

Marissa Lassman, of the UK’s Nota Bene Travel, said: “I am looking forward to discovering for myself why ILTM Africa is THE show to visit to find out about all of the exciting new developments in luxury travel in Africa, and to ensure we are fully up-to-speed on all the finest experiences for our affluent clients.”

Hosted luxury travel buyers will also come from Hong Kong, Singapore, India, Canada, France, Germany, the Netherlands and other European countries and all must be Africa specialists.  They are qualified under a strict criteria that ensures those attending must have been established within the luxury travel market for at least 12-18 months and be able to provide references of luxury travel business placed within Africa over the last 60 days.  Buyers are selected so that they represent all key markets on a pre-defined percentage basis.

Taking advantage of this new dynamic event format, exhibitors already confirmed to attend ILTM Africa 2015 include the Blue Train, Kenya’s Angama Mara, the soon to open Leeu Collection in Franschhoek , Cape Town’s African Elite Properties as well as Zambian safari lodge Tongabezi, Malawi’s Kaya Mawa lodge and Zimbabwe’s The Victoria Falls Hotel.

Ms Gilmore concluded: “ILTM’s international network provides a uniquely high-spending and discerning audience for African properties and travel experiences. We are working with our global partners to source both the established and the all-important new influential Africa Specialist agents to be exclusively invited to this year’s event in Cape Town.”
ILTM Africa will be one of three co-located travel industry events at the CTICC that form “Africa Travel Week”.  The others will include IBTM Africa (Incentive, Business Travel & Meetings), also 13-15 April and WTM Africa (World Travel Market), which will take place 15-17 April 2015.