High profile international speakers at the SETE 2014 Conference

A number of high-profile, international speakers have been confirmed for the Sports and Events Tourism Exchange (SETE) conference, taking place at the Durban International Convention Centre (ICC) on the 29th  & 30th October 2014. The conference programme will include expert analysis and panel discussions anchored by keynote speakers who are all specialists in their respective fields.

Speaking on the Role of Media in Supporting Events, at SETE 2014 is Steve Bainbridge. Mr Bainbridge was General Counsel at Yas Marina Circuit (Abu Dhabi Motorsports Management LLC) managing the central legal function of the iconic Yas Marina Circuit, including responsibility for all contracts from F1 rights through sponsorship, broadcasting and venue maintenance contracts. His recent experience includes FIFA World Cup; he also acted as counsel for a large advertising company that secured Asian broadcast and sponsorship rights for each of the 2002 and 2006 World Cups. His experience and insight will bring interesting case studies to the wide audience expected at SETE 2014.

Graham Brown is a professor of tourism management at the University of South Australia. Most of his work has been connected with sports; from small community carnivals to mega events.  Professor Brown will be speaking about the “Experience of Cities that hosted Multi-sport Games”. This comes from specialist expertise concerning the relationship between the Olympic Games and tourism, gained from being a member of a  “Mission to Atlanta,” to identify  lessons for planning the Sydney Olympic Games and provided advice to the Canadian Department of Heritage, about impact measures for the 2010 Olympic Games.

Speaking on Planning Event Legacies for the Commonwealth Games is Sheffield Hallam University’s head of the Academy of Sport and Physical Activity, Guy Masterman. Mr Masterman is an accomplished author and expert in his field. Some of his published works include; Masterman, G. (2014) Strategic sports event management 3rd edition. London, Routledge (In press). Masterman G. (2012) and Preparing and winning the bid in The Routledge 2012 London Olympics and Paralympics. (Ed) Girginov, V. London, Routledge.

Michael Linley is the managing director at BrandCapital International and will speak at the SETE conference about Bidding & Hosting International Events – International Buyers Perspective.  Michael Linley is a leading expert in the role of brands as competitive strategic asset for destination brands. Michael has worked in the development of ongoing research and international market studies addressing brand equity, competitive advantage, sponsorship and the impact of major events brands.

“The line-up of international and national experts in Sports and Events Tourism at this year’s conference will certainly benefit delegates to understand the global and national trends associated with making SA a globally competitive destination for hosting major events. Once again the SETE conference provides a platform to stimulate debate and share knowledge about contemporary issues affecting the sports and events tourism industry,” said Sugen Pillay, commercial director of Thebe Reed Exhibitions.

The SETE conference looks to facilitate relationships between South Africa’s tourism, sport and event industries, promoting the country as a popular sports and events destination. The Sports and Events Tourism Exchange Conference is proudly brought to you by CATHSSETA (Culture Art Tourism Hospitality and Sports Sector Education and Training Authority) and the KZN Department of Economic Development and Tourism and supported by KZN Tourism, Durban KZN Convention Bureau and SASCOC.