Event Stuff South Africa, a dedicated resource website for the business events industry, recently launched the first in a series of quarterly Master Classes for both corporate and industry Gauteng business events planners.
More than 60 delegates attended the inaugural event, held at 20 West Hotel and Executive Apartments in Sandton. It was a fun-filled, jam-packed afternoon of entertaining and informative presentations from leading vendors, and very well received by delegates.
Event Stuff’s founder, Clare Neall CMP, said the idea has been to create a platform to support an industry often overwhelmed with converting a myriad of tenders and briefs into confirmed business.
“Successful proposals require creativity, ‘out-the-box’ thinking and up-to-date knowledge on what’s new, what’s happening and what’s trending – and it’s not always easy or possible for busy event planners to keep abreast of these,” she said.
“The Master Class series aims to address this, and I believe will be particularly helpful for the many smaller PCOs who don’t always get an opportunity to meet with suppliers or industry experts on a regular basis.”
The initial class covered topics such as conference energisers, demystifying event apps, hospitality packages (a combination of event, concerts, shows or theatre/dinner activities), a snippet of entertainment to enhance any event, an incentive update from Site, the launch of a new African destination management group, an update on décor and audio-visual trends and, in closing, a teambuilding activity utilising iPads with gaming technology recently brought into the country.
Future events will cover a myriad of topics and issues – “anything under the A-Z of the business event menu,” Ms Neall said.
She urged suppliers and industry specialists to get involved and to support this initiative – as a cost-effective and accessible way of directly talking to their target market.
“Equally, I urge all event planners, whatever their level, to attend. Each class will offer a mix of topics and speakers and is guaranteed to be an informative, value-added and enjoyable event,” she added.