South African Tourism appoints new global manager: communications

Risuna Mayimele
Risuna Mayimele

South African Tourism is delighted to announce the appointment of Risuna Mayimele as Global Manager: Communications effective 2 May 2014.

Prior to joining South African Tourism, Ms Mayimele has most recently worked as a marketing manager for SABC3, where she headed up marketing and communications for the channel which was also voted the best TV channel in the Star Readers’ Choice Awards under her marketing tenure.

Her career spans 13 years as a marketing communications practitioner. She has years of experience in marketing research and strategic planning in the advertising and media industry. She has worked in leading global advertising agencies in the area of strategic planning, both in South Africa and outside the country, including Nigeria and Ghana.

Prior to the SABC, she worked as the strategic planning director for the Ogilvy Ghana office, where she was instrumental in launching the Vodafone brand to the Ghanaian market. She has also worked in other countries in West Africa as a marketing communications consultant.

Locally, some of the roles she occupied include strategic planning manager at RedNail, lead strategist on media brands at DRAFT FCB where she played a major role in re-positioning SABC brands, including SABC1.

Ms Mayimele is a BA Communications Management graduate, and holds a post-graduate diploma in strategic brand management.

“South African Tourism welcomes Ms Mayimele to her new position. With her expertise, extensive knowledge and experience in media, we are confident that she is best suited to take over this challenging but rewarding position.  We know she will be more than capable of enhancing our organisation’s global communication strategy,” says Janine Hutton, chief marketing officer of South African Tourism.

“Tourism is one of the most important sectors that drive economic growth in South Africa. I am extremely motivated to be part of the SA Tourism. I am joining a strong team that has managed to successfully position South Africa positively on an international scale. I look forward to contributing towards the growth of this sector and positioning South Africa as the place to visit,” adds Ms Mayimele.

South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination.