Audience insight groups Lumi Mobile and IML Worldwide have launched a new brand identity following last year’s combination of the two businesses.
The enlarged company will now be known as Lumi.
In June 2013, Lumi Mobile, a leading specialist in consumer insight mobile technology, agreed to acquire real-time audience engagement and events technology group IML from Computershare. Earlier last year, Lumi Mobile had expanded into the meetings and events market with the launch of Lumi Join In, a communications app based on the company’s patented, real-time Lumi Live platform.
Accompanied by the brand promise “Insight, instantly”, the new Lumi identity will be rolled out immediately. Existing websites lumimobile.com and imlworldwide.com will remain operational during the migration to lumiinsight.com
With regard to the launch of the new brand, Richard Taylor, chief executive officer of Lumi, said: “Insight, instantly, drives everything we do. It is the root of Lumi’s expertise, our ideas and our product development. The successful integration of IML and our new beginning as Lumi offers an exciting opportunity to grow and develop a single leading brand around the world. This new energy will significantly invigorate our client relationships, unlock business opportunities and boost our innovation. I believe all elements are in place to position ourselves as the front-runner in insight technology.”