Sallie Coventry appointed new portfolio director for IBTM

Sallie Coventry
Sallie Coventry

Following on from the recent announcement regarding the promotion of Craig Moyes as head of the newly structured leisure portfolio, Reed Travel Exhibitions’ (RTE) has confirmed that Sallie Coventry will be appointed as the new portfolio director for the IBTM Events Portfolio.

Richard Mortimore, chief executive (UK), Reed Travel Exhibitions commented: “We are delighted that Sallie has accepted this position and we are confident that her broad range of expertise will ensure she excels in the role which encompasses multiple shows in a highly competitive, global industry segment.

“Prior to joining Reed Travel Exhibitions, Sallie was managing director of W&O where she successfully oversaw double digit growth of her key accounts over three consecutive years and was responsible for building and developing a team of highly skilled event professionals to service client needs.”

Ms Coventry said: “I’m very excited to be joining the Reed team and to have the opportunity to build on the great success of the portfolio. The IBTM shows are well respected in the industry and I take this heritage very seriously. I intend to maintain this legacy, while bringing a fresh perspective from my experience as a buyer, as well as to continuously drive customer service and innovation forward.”

IBTM Events are the world’s leading showcases for the meetings and events industry held in seven business destinations across the globe. Tailored for the markets they serve and guaranteeing the attendance of top level decision makers, the exhibitions provide a time and business efficient matching service for buyers and sellers through the unique hosted buyer programmes.

To find out more about the IBTM Events Portfolio visit: