THE Durban International Convention Centre is pleased to announce the promotion of Mala Dorasamy to the role of marketing, sales and events director.
Ms Dorasamy was part of the original team which opened the Durban ICC in 1997, and has served faithfully in the marketing and sales department for the last 16 years. Having moved through the ranks of sales and event co-ordination, and spent several years in the role of the Centre’s marketing and sales manager.
She brings a wealth of first-hand knowledge and insight to the position. She has been responsible for the co-ordination and project management of many successful world-class events hosted at the Centre, including personally overseeing the opening of the Durban ICC Arena in 2007. Ms Dorasamy has played a pivotal role in the department for many years now, and is well prepared for the responsibilities of her new position.
Commenting on the appointment, Julie-May Ellingson, chief executive officer, said: “We are delighted that Mala has accepted the position of marketing, sales and events director. As part of the Durban ICC’s succession plan, it is encouraging to see someone of Mala’s strength coming through our ranks. In addition to her extensive organisational knowledge, Mala brings considerable marketing expertise and a fresh energy to the position. She is well respected by our team and clients alike, and we look forward to the contribution she is going to make in her new leadership role.”
Before being asked to join the Durban ICC opening team, Mala worked for Sun International at the Sun City Complex as assistant banqueting manager, where she gained valuable conference, exhibition and concert experience. Prior to this, Mala obtained her national diploma in hotel management and catering from the Durban University of Technology, and was the recipient of their Alumni Award in 2005 in recognition of her superior career performance.
Commenting on her appointment, Ms Dorasamy said: “I am honoured to step into this next level of leadership at the company I am so passionate about. The Durban ICC has a young and dynamic team that is constantly striving for new innovations and to be the market leaders in an ever-evolving industry. Having established itself as Africa’s Leading Convention Centre, I look forward to seeing it play an increasingly important role in the global meetings industry.”