Holiday Inn have been rated winner of the Hotel category in the 2013/2014 Icon Brands Survey for the third consecutive year.
The Icon Brand Awards play host to the largest of its kind in South Africa. With a product category of 165, the awards extend to more than 8 000+ brands and is measured by face-to-face interviews with South African consumers.
The awards praise and benchmark those that have preserved their unique identities over time and still appeal to, and are relevant to, South Africa’s multi-cultural population.
“To be able to hold onto this title for the third consecutive year is an honour, and we aim to uphold our position by continuing to deliver on our promise to all our guests,” says Ignace Bauwens, Intercontinental Hotels Group’s vice-president of operations for United Arab Emirates, Near East and Africa.
The Icon Brand Awards is conducted by Target Group Index Southern Africa (TGI SA), world renowned leaders in marketing and media surveys, and sponsored by City Press and Rapport.
It is industry standard that in order to be eligible of this status, brands need to be consistent and provide a stand-out experience among the South African marketplace.
According to Maria Petousis, director at TGI: “From a South African perspective, we have to ask ourselves which brands unite us as a nation, which brands are used, and loved, by South Africans across all demographic groups. The Icon Brand Survey by TGI answers these questions for us.”
Holiday Inn is one of the largest hotel brands in the world, with 1 300 hotels open and a further 240 to open in the next three to five years. In South Africa, guests can stay at Holiday Inn Sandton, Rivonia Road and Holiday Inn Johannesburg, Rosebank.