In the lead-up to the first Africa Travel Week (www.africatravelweek.com: 28 April – 3 May 2014), Reed Travel Exhibitions (RTE) has announced further details of its exclusive global hosted buyer programme for Africa Travel Week events.
Comprising WTM Africa, ILTM Africa and IBTM Africa, Africa Travel Week will host 500 dedicated travel industry buyers and specialists from more than 30 key source markets – 300 at WTM (World Travel Market) Africa, 150 at ILTM (International Luxury Travel Market) Africa, and 50 at IBTM (Incentive, Business Travel and Meetings) Africa. Following the proven global RTE hosted buyer formula, these pre-qualified buyers will meet with their suppliers of choice throughout Africa Travel Week 2014 in more than 12 000 pre-scheduled, targeted business meetings.
Craig Moyes, portfolio director of Africa Travel Week commented: “Reed Travel Exhibitions has a portfolio of market leading events where the hosted buyer format is at the core of the shows. But it’s not about quantity – it is only successful if it is driven by quality and that is where we excel. We will focus our efforts through a global network of specialists in researching, identifying and inviting the highest quality buyers to each of our events, specifically targeting a greater proportion of buyers from established source markets including the US and Europe at Africa Travel Week, as well as emerging international markets including Asia-Pacific and Latin America.”
In 2013 alone, the market leading ILTM, IBTM and WTM portfolios of international events across 13 countries will have hosted more than 8 000 pre-qualified, global travel industry hosted buyers.
Mr Moyes continued: “Reed Travel Exhibitions has run over 100 hosted buyer events in the last 35 years. We have a team of more than 30 people specialising in recruitment and qualification of these buyers not only in London, but in multiple destinations around the world including US, China, Australia, and the Middle East. We also work with a network of more than 500 intermediaries globally to help us constantly source new buyers. With a buyer database of more than 100 000 live contacts and a global reach of more than 20 million travel trade professionals, we run the largest hosted buyer programme in the industry (EIBTM held annually in Europe www.eibtm.com). We have launched four new successful hosted buyer events in emerging markets in the last year, including expanding the World Travel Market brand outside of the UK for the first time, with the hugely successful World Travel Market Latin America in Sao Pãulo.“
The hosted buyer programme at Africa Travel Week will also be supported with tailored, professional education programmes suited to individual needs and a number of social networking events.