THE South African National Convention Bureau (SANCB) has appointed exhibition organiser, Scan on Show, to manage Meetings Africa for a two-year period.
The decision allows regular Meetings Africa exhibitors to sign up for two years and get a discount through a loyalty programme. Additional discounts will also be given to TOMSA and TBCSA members and all the graded establishments, as well as to exhibitors that have been exhibiting at the show for more than five years.
Meetings Africa 2014 will expand on the theme ‘Advancing Africa together’ with a broader vision to build on its pan-African focus and reach. This year, 2 884 delegates attended Meetings Africa, which included over 147 international buyers, of which 78 per cent, had never been to South Africa. The new international buyers represented 23 markets outside of SA.
“We are excited about the strategic focus Meetings Africa 2014 is taking to become a continental show,” said Thulani Nzima, chief executive officer of South African Tourism.
“We are also confident that Meetings Africa 2014 will be bigger and better than previous years and will bring us closer to achieving our R6,2 billion target in direct spend for business events over the next five years,” he added. “We look forward to welcoming more African delegates, buyers and exhibitors and ensuring continental participation in future Meetings Africa meetings.”
Meetings Africa 2014 will take place over February 24-26 at the Sandton Convention Centre, which has been secured as the preferred venue for the next two years. Exhibitor registration will be open online mid-September and notifications will be sent to the trade directly.