THE internationally acclaimed, 8th annual Hotel Investment Conference Africa (HICA) will be hosted from September 14th to 16th 2014, at The Maslow hotel in Johannesburg, South Africa.
The conference is moving back to Johannesburg which is widely regarded as Africa’s business centre – the gateway to the Continent. To grow this premier hospitality development and investment platform, the Tourism Business Council of South Africa (TBCSA), continuing its partnership with Pam Golding Hospitality and has joined forces with the Gauteng Tourism Agency and HDG Africa Advisory – a hospitality consultancy firm with operations in both South Africa and the United States.
The event brings together the hospitality industry’s senior executives and decision makers of the top hotel operating and management companies in the world. As sub-Saharan Africa’s leading hotel investment conference, no event on the annual calendar connects to the region’s high net-worth private investors with government, the banking and private equity community with a “lets do business” agenda.
Mmatšatši Ramawela, chief executive officer of TBCSA said the move to Johannesburg was a strategic one, following three successful years of hosting HICA alongside the annual Tourism Indaba in Durban, KwaZulu-Natal. “When we moved HICA to Durban in 2011, it was with the aim of drawing attention to the synergies which exist between tourism investment and destination marketing.
“Three years later we are happy to say that we have made significant headway in achieving this goal. Moreover, hosting HICA in Durban has helped to cement investment as a key priority in the broader tourism development and investment agenda for KwaZulu-Natal as a Province.”
Whilst the theme, programme and list of speakers are yet to be finalised, next year’s conference promises to be ‘bigger and better’. “Although we cannot reveal much at this stage, we are in the process of formalising partnerships with a number of local and international industry players and have a few tricks up our sleeves for 2014,” Ms Ramawela concluded.