Boardwalk’s ICC making a splash


A STEADY stream of national, international and local conventions, concerts and events have attracted thousands of delegates and fans into The Boardwalk’s International Convention Centre (ICC), which was opened in December 2012 with a Jonathan Butler Concert.

Bookings continue to grow, with the venue accommodating up to three events a day.

The multipurpose venue has served as everything from the headquarters for the annual Specsavers Ironman South Africa triathlon and Herald Cycle Tour events through national product launches and international conventions to weddings and workshops.

“This variety showcases the full potential of the venue, which was designed to facilitate quick turn-arounds. We can have 1 600 fans watching mixed martial arts one night and a concert featuring an international artist the next – with workshops and meetings during the day in the breakaway rooms,” said The Boardwalk Hotel and Convention Centre general manager Elmare Kotze.

Built as part of a billion rand investment into The Boardwalk by empowerment company Emfuleni Resorts, the new Boardwalk ICC has proven that it ticks all the boxes – it is just 10 minutes from the airport, a short stroll from the full range of hotels, has stunning views of the Indian Ocean, plenty of space for delegates and exhibitors, and is managed by a highly experienced and motivated team. Another reason is the wide choice of pre and post-convention activities that can be offered to delegates in order to make the event that much more memorable.

One of the international events to take advantage of the location of The Boardwalk is the Commonwealth and South African Open Chess Tournament, which attracted 800 players from around the world.

The Boardwalk ICC is unique in that it is part of The Boardwalk Casino and Entertainment World precinct, which is home to many of Port Elizabeth’s top restaurants and hotels – including the prestigious new five-star Boardwalk Hotel.

In addition to the hotel’s luxury suites, ample beds are available within walking distance of the three thousand square metre convention centre, which can accommodate up to 1 700 delegates seated cinema-style. Break-away rooms seat between 34 and 170 comfortably, with three boardrooms seating 10 to 14 people. Exhibitions can be staged on the same floor, or in a separate three thousand square metre space that leads directly off The Boardwalk’s retail area.